Media mapping

This week I was required to head around my town photographing my media environment.

ANTIQUE SHOP, WILLIAMSTOWN 

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DESCRIPTION

The fancy lettering leads you to believe that inside there will be a meticulous and glamorous array of Antiques. Sadly, for most of it’s life it was a mis-match collection of bits and pieces. Today, if you visit the shop there is a small family of garden gnomes sitting underneath the sign.  When it was first written this sign achieved its intended purpose of communicating the contents of the shop with large and stylish text that is succinctly written.

PET SHOP, ALBERT PARK 

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DESCRIPTION

Clearly the author of this has a great sense of humour.  It beautifully conveys the whimsical scenario of  grass forcing it’s way through the footpath.  It effectively creates a reminder about the pet shop as well, as this amusing scene makes you want to walk past and see it again.

SEA SHEPHERD JUMPER, WILLIAMSTOWN

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DESCRIPTION

I found this man in Coles. The Sea Shepherd boats are moored in Williamstown and this jumper is a poignant reminder of Williamstown’s connection to the sea.  The black of the jumper, contrasted with the white of the symbol,  also serves as a striking image.  Sea Shepherd are serious and the somber colour of their clothing is a testament to this.

RESIDENTIAL HOUSE, WILLIAMSTOWN 

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DESCRIPTION

I have walked past this house countless times and never seen anyone come out.  The resident clearly doesn’t want any papers, but I have always wondered why the paper tube has still remained? It is a very effective communication and the slanted white writing is a reminder of the human inhabitant hiding somewhere inside.

CONSTRUCTION SITE, WILLIAMSTOWN

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DESCRIPTION

OHS is out in full force here but I think that the crumpled danger tape underneath, and the slant of the sign, shows that whoever put it up did so quickly. It is a very clear communication and a sign that people see so often they don’t have to read it anymore to know what it says.

COLES NOTICEBOARD, WILLIAMSTOWN

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DESCRIPTION

We have a new Coles in Williamstown and the fancy architecture did not include a noticeboard until recently. These little signs slide between two metal runners and they are filled with things for sale in Williamstown. I like this one because of the underlined TAKE THE LOT. I think Mark has finally lost patience with the tiles, and it’s nice to see him doing something about it. It is very emphatic and conveys his impatience.

LIBRARY, ALBERT PARK

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DESCRIPTION

There is a new Library in Albert Park and I love this sign. The neat hand writing is evidence that they have just opened and haven’t had a chance to make up a sign yet. I hope they never do.  It has been well thought out with the placement of the text and it serves it’s purpose admirably.

TROUBLED DRIVEWAY, WILLIAMSTOWN 

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DESCRIPTION

It has been very interesting watching this situation develop. Obviously the purpose of the sign is to stop the dog poo ending up in the driveway, but the campaign has been progressive. First, there was the sign and now bags to make sure there is no excuses. It is a very effective sign and it makes an emotive plea: “Show some respect for your neighbours!”

SIGNAGE, ALBERT PARK COLLEGE, ALBERT PARK

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DESCRIPTION

When the College first opened it employed a graphic designer to do the signage. It is very striking how this has been achieved. By using minimal text and colour the locations of rooms around the school are sign posted. It is very effective and the minimal approach is very clever and means there is little cause for confusion.

NUMBER PLATE, WILLIAMSTOWN 

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DESCRIPTION

Frogg is a great name for a car that is as green as this one.  By adding the number plate the driver has shown that he has pride in his ride and despite the car being an older model, it shows that there is still a very close relationship between Frogg and his driver.

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